We, Human beings, have evolved with many survival and demanding traits. Storytelling, powered by Imagined realities, is one such phenomenon in human evolution, which is unparalleled. Its relevance continued to this day although its form changed over the time. Marketers, especially, need to master this art of Storytelling. Because stories have the power to get your point across the audience. So, it is advised to include Storytelling in your Content marketing strategy.
Nature of the content
In the modern and digital age marketing, Content has to be catered to a wide range of audience, without which the intended results can’t be realised. Suppose, if you’re an online education service provider, then the tone and the quality of the content should be tailored to the students. The tonality of the content should be smooth and informative rather than assertive. But, if you’re a business service provider, the content should be framed in such a way that it should attract business leads. Pushing salesy content won’t work always and in the long run. So, it is advised to bear in mind the nature of content while framing Content marketing strategies.
Platform and Timing
Interacting and communicating with the audience via various media is what the modern marketing demands. With social media channels and blogs remaining as the most trusted marketing platforms, businesses need to analyze what kind of content has been working well. Also, the timing and relevance of the content matter a lot. To conclude, the content approach shouldn’t be one size fits all rather it should be tailor-made.
Understand the market & competition
Propose Content Marketing Strategies
Content With Keywords