Data-Driven Digital (3D) marketing- is the new wave
Digital marketing, which involves the use of electronic media, has a great advantage in reaching and acquiring customers compared to traditional marketing.Proven Digital marketing strategies are based on customer-centric, market-focused, and product-based themes.But customer-centric approach stands out from the rest in terms of success rate.
In the customer-centric marketing approach,data pertaining to the customers assume a great value.Marketers can realise the benefits of Digital marketing if they provide a room for the Data insights.
Let’s dig deep into the Data-driven digital marketing.
Before going into it, just think “why reputed business organizations are keenly investing in Big data technologies?”
Experts say “Data is the new oil”. They foresee data can change the way digital marketing works. You may have heard how different forms of data are playing a key role in the decision making across different sectors. In the field of Digital marketing, it is creating wonders.
If you’re a business organization looking to tap the benefits of data-driven marketing, the following strategies can help you a lot. Here is how it is:
Determine the scope of the market
Several Financial institutions and research organizations have been compiling data related to markets, audience, consumer behaviour, and products’ market performance. As you’re looking to make use of data, it is advised to you to exploit the accumulated and compiled data and plan how that data can be leveraged while hitting the markets.
Locate and reach the target audience
Whether it is a product or service, there will be certain audience/consumers. But the main roadblock, many business organizations face, while marketing, is locating the target audience and knowing the whereabouts. Fortunately, with the advent of Mobile marketing, Social media marketing, Local SEO, and many such processes, it has become easy for businesses like you to locate the target audience.
After knowing the whereabouts of the target audience, it clears your way to reach the target audience through location-specific Ads or/and Interest-based targeting.
Evaluation and Analysis
Most of the marketing platforms provide data-based actionable insights. Using which you can revisit your marketing strategies and change the course of your campaigns. Also, using the data, you will get to know the exact picture of the market performance of your brand.You can consider data as a change maker.
Do Competitor analysis
By using the competitor analysis data, you will be able to identify the gaps and act. You can imbue some strategies to counter the market competition besides knowing where exactly your brand stands among your competitors.
Measure the Product performance
By looking at the performance graph of your brand, it is easy to analyse the product performance and its correlation with the time period. Based on the performance, you can plan your marketing strategy for the coming period.
The nature of the data-driven marketing is going to change in the coming years, as Voice-based and AI-powered technologies are on the full rise. With devices like Amazon Alexa and Google Voice Assistant, the process of mapping the customer interests and products/services is going to be easier than it has been.
To put in simple words, Data-driven digital marketing is all about making data, the focal point of your business activities.
By now you may have got an answer to“why reputed business organizations are keenly investing in Big data technologies?”. Having these many advantages with the data, no wise business organization can afford to lose a chance to invest in Data-related technologies.
Better late than never! Invest in Data-driven marketing to reap numerous benefits.