Pay Per Click
Pay Per Click (PPC), also referred as Cost per Click (CPC), is a marketing model to drive targeted audience to a particular website or landing page from Search Engine Result Pages (SERPs). Businesses need to pay only if a prospective customer or visitor clicks the Ad. Though this model is adopted by some of the Social media platforms, Search Engines like Google and Bing fare better with the PPC model. In fact, PPC Ad model has been one of the Cash cows of Google. From Ads alone, Google manages to earn around 80 billion dollars. It reflects the scale of PPC in the online market.
Does PPC matter for your business?
A big Yes! In the age of the Internet, competition is not an element to get surprised by. It is a new normal. But, the way you deal with the competition matters a lot. If you are a Startup or a small business or established business, even after having a unique product/service, your brand requires a good marketing strategy. Without which, the brand or product couldn’t reach the target audience. So, in the initial stages, brand/product awareness is very much required for your business. By advertising through different kinds of PPC marketing Ads, your brand would get featured on the Top SERPs and there are chances that your brand would get a good attention over a short period of time. Above, your brand would be just a search away for your target audience. So, it is highly advised to adopt a PPC model, which could boost your business.
Define the Target audience
Determine the kind of Ads
Run A/B campaigns